REACH YOUR PERSONAL AND ARTISTIC GOALS FASTER.
Why do you need a creative coach?
The biggest problem most people have isn’t finding ideas, or having big goals, or even learning new skills. The big problem is follow through.
We make a ton of progress, then suddenly, have no idea what to do next. Maybe we just make plans and dream. Maybe we freeze due to fear of failure.
Artists and creative people have different a unique set of problems and goals to work through, and a good coach can help you get laser-focused on your goals. They have been down this road, and so can help you develop a realistic, step-by-step plan to follow through on your vision, and work through the obstacles as they arise.
A creative coach can help you answer questions such as:
- Do I have what it takes to make a living with my talents?
- What is my style, my voice? and how can I develop it?
- How do people see me? What’s my personal brand, and how can I craft an artist persona that will captivate people?
- How do I sell creative work?
- How do I cope with celebrity, or isolation, or pressure, or any of the unique challenges of a creative life?
Or for help with things like:
- Plans and Accountability
- Relationship and Social Skills
- Making the Leap to a Full-Time Career as an Artist
- Guidance on a Specific Project
No matter what your struggle or uncertainty might be, coaching can help you identify it, make a plan to move past it, then hold you accountable for following through on that plan.
Click on the button below to book a creative coaching session today.

WHAT IS CREATIVE COACHING AND HOW DOES IT WORK?
Creative coaching is not harsh, but it won’t coddle you either. The goal is to tell hard truths gently, with a focus on what’s necessary to move on to the next room and rise above the creative demons that may have plagued us for years.
You picked a Creative Life, (or it chose you), because you want to pursue a life full of meaning. You want to chase down your dreams, even if that costs you in other ways. You want to find community of people like yourself. But that road can be very lonely. It can be confusing. It’s often dark.
There’s no one-size-fits-all solution, no road map, no self-help book that can take you where we need to be, or put you back on the path when you stray off course. Your path are as unique as your talents. Whether you are a painter or a poet, songwriter or author, or simply living a life less ordinary, real mentors can be incredibly hard to find. But mentorship is the key to success here.
We need to talk to someone who understands.
WHAT IS JOSHUA LIKE AS A COACH?
Joshua Diedrich’s coaching methods go beyond glib business advice or simple encouragement. You’ll get unique methods based in deep emotional insight and more than 20 years as a full-time professional artist.
You will get clear on all your goals, get held accountable to a clear action plan. You will finally get a straightforward answer to the question “Where do I go from here?”
Joshua has worked with doctors, medical students, businessmen, and other high-performing professionals who are desperate for a place where they can just be real. Within the pocket universe of the art studio, hierarchies fall away, power games fade, and authentic human connection comes to the front. Many people start out wanting to follow their talents and dreams. Life gets in the way. The dreams don’t go away though.
Joshua can help you find purpose in a side pursuit or a second act
FAQ-
- What is the cost?
Sessions are $150 an hour, payable at each session.
- How often do you schedule sessions?
It depends on the needs of the student. Some people have a regular session every week or every month. Some only book sessions when they need guidance on a specific problem or commission. Some will book multiple sessions in a week to help get through a difficult project.
Sessions tend to have a lot of big ideas to digest, and nearly always contain action items- things for clients to reflect on, risks they need to take, practice they need to engage in. A regular meeting once a week or every two weeks is common.
- Is this therapy?
This is coaching. This is not therapy. Joshua Diedrich is not a licensed therapist. This is a very safe, non-judgmental environment where no topic is off limits. We do dig deeply into the emotional issues and social skills that surround living as a creative person. Any artist’s personal struggles can be a vital part of their creative work, and yes, we might talk about your mother, but the boundaries are very clear. If discussions head toward diagnosable conditions and serious mental health issues, you will be referred to a licensed therapist or psychologist.
Testimonials from Joshua’s students and mentees:
My experience being mentored by Joshua brought immediate benefits to the journey towards my goals and my overall life. He provides supportive, balanced, and knowledgeable guidance through the jungle of art as well as life’s experiences. I highly recommend the growth of self that your experience with him will encourage.
lauren partalis, artist, mom, Atlanta, GA
I was a studio art major before transferring to the architecture school at my university. In the later years of my career I found that I was longing to return to art making. Working with Josh has given me the opportunity to work at the level I was hoping for when I decided to return to art making. He’s provided a combination of strong drawing and painting fundamentals with opportunities to explore my own direction as an artist.
Vicki Nelson, painter, architect, Kalamazoo, MI
Diedrich has a good way to make you kick your own ass. As a coach, he has a good sense of what you’re capable of and what you have time for.
He’s a solid messenger of of unheard truths.
Dakota Henry, painter, Atlanta, GA
I had received a large painting commission and I was afraid it was going to take forever, and it did, but at least I didn’t have to work on it alone. Initially, I reached out to Josh because of his broad technical skill set, and I was looking to grow my own artistic community. He came with a built-in community in the form of the other artists in the atelier. He gave me the validation, accountability and technical support to help me solve specific problems in the painting.
Kristina Smith, painter, Detroit, MI
“Apprenticing under Joshua Diedrich (aka Thor) was a game-changer. I didn’t just learn how to sculpt metal—I learned how to sculpt an artist’s identity. Thor has a rare gift for seeing straight into your work and your potential—his insights about my art, image, and direction were both brilliant and unforgettable. I learned that placement is power, social media is a stage, and art is access. Big pieces stunt through controversy and attention, mediums help keep the lights on, and smalls keep you growing as an artist. Most importantly? Don’t burn your soul to finish a project—protect the fire. It’s what makes the art worth making.”
Ashley Strange, Sculptor, Phoenix, AZ
MEET JOSHUA DIEDRICH
What the hell do I do now? As any kind of artist or creative, this is the question we’re faced again and again. We ask it when we leave high school. We ask it again when we leave college. We ask it when we fail and lose everything. We ask it when we succeed and have to change every aspect of our lives.
How do I find my style and voice? How do I find people who like my work? How do I find people who want to buy my work? Does anyone even care? A creative life is full of unique challenges and constant uncertainty. The path ahead is rarely clear. Good directions are rare.
I’m Joshua Diedrich. I’m a classically trained figure sculptor and painter, and have made my living as a full-time artist since 2005. When I asked my sculpture professor what I ought to do after college, he told me “You get a job in a friggin’ restaurant. What do you think you do?” I sold everything I owned and moved to France instead.
My entire life, I’ve been looking for a mentor, hoping to be discovered, hoping that if I was good enough, or loud enough, or lucky enough, that a wise old man would appear and show me the way forward. That never happened. But while I was waiting to be discovered, I moved to Paris, learned to speak French, produced public sculpture for universities, hospitals, and corporations, worked for Burning Man, won art grants, ran a museum school sculpture program. Around 2008 I realized: I had walked all the paths. I had become the mentor I was seeking. I began taking on students.
Joshua Diedrich
